It used to be that as an existing user of REAL basic or REAL studio there was a discount when you updated. So instead of paying full price yearly you’d pay a reduced rate to update.
With that model new users, especially ones who bought the more expensive licenses, made sense to court since the revenue from them could potentially be higher. We’ll ignore that its costs more to sell to a brand new user.
But that changed some years ago and now there is no discount for an existing user to renew or a new user to buy a license.
And this is why I say Xojo should switch its focus from courting new users to existing users.
A new user has no investment in existing code. So its easy for a new user to look the tool over and just walk away without buying. An existing user already HAS some code base, large or small, and has a reason to want to update.
Existing users _should_, according to all the marketing people I know and have ever talked with, be easier to sell an update to than trying to sell to a new user. So it should be commensurately less costly to sell to existing users.
Since there’s no discount for existing license upgrades vs new licenses I really do not understand why Xojo wouldn’t focus on existing users and their needs instead of new users.
They stand to make at least the same amount of money if they can convince the same number of existing users to update vs selling to new users they have to “sell”. And maybe thats the rub ? Do they have a difficult time convincing new users to renew ?
I know that so far the people I have spoken to have said they have no compelling reason to update. OR “I would but I dont need all that API 2 stuff” – although “stuff” isnt the word usually used.
And this gets back to my original point. Xojo is pursuing things that do not focus on existing users needs and is doing so at their own financial peril. So they spend more money than they need to to court new users because existing users arent updating ?
Maybe the thing to do is ask existing users WHY they arent updating and tackle those problems rather than trying to just court more new users – who next year arent new users and maybe dont update so you need to court more new users … and so on and so on.
Your thoughts ?