noun | ˈadvəkət | 1 a person who publicly supports or recommends a particular cause or policy
verb | ˈadvəkeɪt | [with object] publicly recommend or support
A good read on turning users into advocates
Along with useful links and examples of things that work and also discussions of why they work.
A good read for anyone running a business of any kind.
While you’re out reading have a spin through this one as well